I just had a funny thought. What if the Hajj was in America? It would be so much more consumer driven. I can see entrepreneurs selling pre-collected pebbles for throwing at the devil...and t-shirt vendors with shirts that say "I hit the devil with pebbles and all I got was this lousy t-shirt." Of course, they'd have book and video sales "Greatest Moments in Hajj History" or "The Lazy Person's Guide to Hiking Mt. Ararat."